The traditional definition of sustainability is no longer enough in the face of climate disruption, biodiversity loss, and growing social inequality. We now stand at a crossroads where businesses must not only sustain but regenerate, restoring damaged ecosystems, renewing community trust, and reimagining systems for an equitable, circular, and just future.

 

In 2022, nearly 65% of Canadian CEOs stated that long-term business success depends on addressing environmental and social challenges head-on(1). Yet, only a fraction of companies have integrated regenerative strategies into their core operations. From fast fashion's water usage to e-waste generated by the tech industry, businesses continue to operate in models that prioritize growth at the expense of the planet and people.

 

The 2025 BC MBA Games theme, “Business Beyond Sustainability: Empowering Future Leaders to Restore, Renew, and Reimagine Our World,” invites tomorrow’s business leaders to push boundaries. It challenges participants to go beyond carbon neutrality or CSR checkboxes, to create business models that give back more than they take.

 

Regenerative business practices focus on circular economies, inclusive leadership, indigenous knowledge systems, and climate-positive innovations. Whether it’s rethinking supply chains, using AI to design waste-free products, or investing in social enterprises that empower marginalized communities, the opportunities for impact are vast and urgent.

 

Business students can help drive this new era through collaborative innovation, deep systems thinking, and courageous leadership. The 2025 Games call upon participants to lead not only with intellect but also with integrity and imagination—to be the generation that restores balance, renews purpose, and reimagines what business can be.

 

(1) PwC Canada CEO Survey, 2022